To paraphrase a passage from Hank Seiden's book, Advertising Pure and Simple, advertising is the attempt to convince a likely prospect to try a product or service at least one time. While simple in definition, advertising is considerably more difficult in practice and encompasses numerous activities. Here are just a few of the tactics Quorum develops and implements for our clients: Image Programs & Corporate Identity Collateral Materials Direct Mail Programs Media Services Exhibit & Trade Show Design Incentive Programs & Ad Specialties Multimedia & Interactive Media Fulfillment & Warehousing