Today, marketing is still recognized by many in the very traditional sense as the 5 Ps: product, price, packaging, place, and promotion. The category of promotion includes positioning, advertising, sales promotion, and public relations--all of which are intricately joined within the fabric of marketing communications. Many factors are critical in marketing a product or service. Based on a solid analysis of market data, it is necessary to determine what is being sold, who will buy it, where it should be sold, when it should be sold, why someone would buy it, and how much it should cost. While this is a very basic approach to the marketing process, Quorum is intent on finding the answers to these questions and others. Through targeted research, diligent data analysis, and careful market planning, we can formulate a comprehensive promotional program through: Developing Strategic Marketing Plans Determining Marketing Objectives Creating Brand Identity Managing Established Programs